How Etsy Grew their Number of Female Engineers by Almost 500% in One Year

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Design parameters for a successful solution:

  • Be serious, but inviting: The standards were high, you had to work to get in, but people were made to feel welcome.
  • Look for balance: gender-balance, skill-balance, a wide range of skills and a wide range of team sizes.
  • Optimize for building together: “Let’s build things together” rather than “Let me prove to you how smart I am.”
  • Optimize for data gathering: Gather a ton of data to make it easier to evaluate things.
  • Conduct your experiment publicly: Create your own accountability by being vocal about what you’re doing.

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